We have entered into a strategic alliance with Alto Arco, a company specializing in non-alcoholic beverages. By combining the hospitality we have cultivated through the operation of high-end stores with Alto Arco's knowledge of the high-end non-alcoholic beverage sector, we aim to maximize the value of customer experience and create a new beverage culture by developing the non-alcoholic beverage market.
[Background] First contract signed in the domestic food industry, expanding non-alcoholic market and accelerating No. 1 strategy
The non-alcoholic beverage market is growing rapidly due to the spread of health-conscious trends and diverse lifestyles, with demand expanding across a wide range of channels, including restaurants and retail. Taking advantage of the shrinking trend in the existing alcoholic beverage market, we have decided to further focus on the non-alcoholic beverage sector in order to achieve sustainable growth and maximize the value of the customer experience. Based on this strategy, we have entered into an advisory agreement with Mr. Ando, Representative Director of Alto Arco Co., Ltd., who brings industry knowledge, personal connections, and solid practical experience. This is the first non-alcoholic beverage advisory agreement in the domestic restaurant industry.
Combining high-end knowledge and creating a "soul-intoxicating" drink culture
Founded in 2018, Alto Alco is a pioneer in the non-alcoholic beverage industry. Representative Mr. Ando has a proven track record in planning, sales, and development both domestically and internationally, and is recognized as an authority on the industry with extensive knowledge. Our many high-end establishments and Alto Alco's specialized track record in the high-end market are highly compatible, forming a solid foundation for collaboration. This partnership aims to realize Alto Alco's mission of "turning days into days when you can get drunk," and will contribute to the development of a better food culture by creating a beverage culture that "intoxicates the soul" even for those who don't drink alcohol.
Maximizing customer experience value and promoting a new drinking culture
With this innovative advisory structure, we will maximize our strategic insights to provide sophisticated non-alcoholic drink pairing experiences in order to meet the growing demand for non-alcoholic drinks both in Japan and overseas. We will not only respond to the rapid growth of the market, but also create the non-alcoholic drink market itself, and as a pioneer of a new drink culture in the Japanese restaurant industry, we will strongly lead the way in spreading this culture.
