Lawry's The Prime Rib Osaka will be renovated on Tuesday, July 15, 2025. Following on from its Akasaka and Ebisu locations, it will become an "American dining restaurant that takes pride in its prime rib."
Lawry's The Prime Rib, which has been in business for 85 years and is about to celebrate its 25th anniversary in Japan, has provided many customers with a special prime rib experience. This time, while keeping the traditional taste that it has protected since its founding, it is breaking away from its image as a prime rib specialty restaurant and reborn as an American dining restaurant that conveys new appeal in order to allow more customers to experience the rich dining culture of America.
Background and aims of the rebrand
The menu has been significantly expanded from its previous course-based style to include large platters that can be shared by groups, hearty American-style dishes, desserts, etc. It will evolve into a lively space where you can not only enjoy prime rib, but also experience America with all five senses.
Key points of rebranding
Share-style prime rib
The prime rib is thicker than usual and is recommended for sharing among groups. This allows you to enjoy the highest quality prime rib in a more dynamic and casual setting.
Extensive American menu
In addition to prime rib, we offer a wide variety of dishes from around the United States and desserts. Enjoy a lively meal with your family and friends, sharing a variety of flavors.
American vintage space
The vibrant and warm space is designed to resemble an American diner. The carefully selected interior and lighting create a special atmosphere.
American Hospitality
Our friendly staff will provide you with the best service tailored to each individual customer. We also offer special, memorable events for special occasions.
