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【ユニオン スクエア トウキョウ】安心安全でサスティナブルな肉を楽しむ “アイリッシュ グラスフェッドビーフ&ラム レストランフェア 2023” 参加のお知らせ

[Union Square Tokyo] Announcement of participation in “Irish Grass-Fed Beef & Lamb Restaurant Fair 2023” where you can enjoy safe, secure and sustainable meat

Irish grass-fed beef and lamb is grown in a blessed natural environment, eating grass that is rich in vitamins and minerals, so it is highly nutritious and safe, as it does not use antibiotics or hormones. 99% of farms in Ireland are family-run, and cows and sheep are raised with care in a relaxed pasture environment for over 220 days a year. In recent years, as interest in food sustainability and production backgrounds has increased, attention to environmentally friendly Irish grass-fed beef and lamb is increasing year by year.

UST will be preparing grilled dishes using this Irish grass-fed lamb at the fair, which aims to educate consumers about its appeal. Tender and juicy Irish grass-fed lamb is simply grilled and finished with a refreshing beetroot, mustard, and coriander sauce that goes well with the lamb. Chef Takayuki Masuda talks about the lamb he will be handling for the first time at this fair, and says that the meat is soft and has little odor, making it easy for people of all ages to eat. Please take this opportunity to enjoy finely-grained, high-quality red meat.

Irish grass-fed lamb chop grill
beet mustard

4,500 yen

*Even during the offer period, it may not be available during the Christmas period, etc., so please contact each store for details.
*Amounts include tax and are shown separately.

Chef Takayuki Masuda Chef Takayuki Masuda

About Irish Grass-Fed Beef & Lamb


Ireland is located on the western edge of Europe, and its warm climate, abundant rainfall and fertile soil allow it to grow abundant grasses throughout the year. Irish beef cattle spend an average of 220 days a year on pasture, and are raised on over 90% grass and grass-based feed, making them uniquely nutritious and rich in vitamins and minerals. The taste is created.
In addition to deliciousness, we also consider quality and safety, and most of Ireland's livestock farmers participate in Origin Green, Ireland's national food sustainability program. This "Origin Green" is a European Union (EU ) has even stricter standards.

<Sustainability, safety and traceability>

Ireland's commitment to food sustainability and conservation is already recognized around the world. Through Origin Green, a national food sustainability program, we are working to improve food safety and sustainability to the highest standards in the world by implementing third-party measurements and audits, ensuring a stable long-term food supply. I am. Furthermore, through the Sustainable Beef and Lamb Assurance (SBLAS) scheme, Ireland aims to ensure that beef farms in Ireland are safe in a variety of areas, including animal health and welfare, food safety, land management and biosecurity. It establishes the requirements for By recording and monitoring the achievement status at each farm level, we strive for continuous improvement. Additionally, the recent introduction of electronic identification (EID) has created a more reliable traceability system for consumers.

About the Food Authority of Ireland (Bord Bia)


Bord Bía is the government agency responsible for promoting the food, drink and horticulture industry domestically and internationally in Ireland. We aim to contribute to the growth and sustainability of producers. Japan mainly exports products such as beef, mutton, pork, dairy products, marine products, and whisky, and we provide business support for these products.

https://irishfood.jp/

https://prtimes.jp/main/html/rd/p/000000631.000007752.html

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